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Configuring Conversions For Meta Ads In Dashboard For Marketing Channels

1.Click the configure icon for the dashboard.
 
 Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 1
2.Make sure the section for marketing channels is included and click save.
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 2
 
3.Choose the tab for Meta Ads and click Configure Conversions.
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 7
 
4.Click the pencil to edit conversion actions/events
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 8
 
5.Now choose the event in Meta where profit data is sent by Profit Metrics.
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 9
 
6.Choose the event in Meta that has the revenue value.
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 12
 
7.For the CPA conversion, choose the event you are optimizing ads for (whether it's purchase completed, registration, or some custom event). This will be used to determine what a CPA will cost in the dashboard. So if you're optimizing for purchase, it will be the cost for that event.
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 15
 
8.Click "Apply"
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 17
 
9.Click "Confirm"
Configuring conversions for Meta Ads in  dashboard for marketing channels - Step 18