---
title: HOW TO SOLVE GOOGLE ADS CONVERSION ACTION ONE_PER_CLICK ERROR
description: Learn how to resolve the Google Ads ONE_PER_CLICK Conversion Booster warning to prevent lost order attribution and restore iOS wbraid and gbraid tracking.
---
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# HOW TO SOLVE GOOGLE ADS CONVERSION ACTION ONE\_PER\_CLICK ERROR
## When running a verification check in ProfitMetrics Conversion Booster for Google Ads connection, you may see a warning indicating that one or more conversion actions have a counting type: Conversion action: PM Gross Profit - Conversion Booster counting type is ONE\_PER\_CLICK.
This guide explains what the warning means, why it impacts reporting and attribution, and how to resolve it in Google Ads.
---
### **What Does ONE\_PER\_CLICK Mean?**
Google Ads allows you to choose how conversions are counted for each conversion action:
- **Every**: Google Ads counts every conversion that happens after an ad interaction. This is the required setting for e-commerce transactions and purchases where every sale delivers distinct revenue and profit.
- **One**: Google Ads counts only the first conversion that happens after an ad interaction. This setting is intended for lead generation or sign-up forms where only the initial customer interaction holds unique value.
When Conversion Booster creates actions in Google Ads, it configures them to count **Every** conversion. If these settings are manually modified in Google Ads or inherited from existing actions set to **One**, ProfitMetrics flags them during sanity checks.
### **Why Is This a Problem?**
Setting an e-commerce conversion action to count one conversion per click causes two major tracking issues:
1. **Lost purchase attribution**
If a buyer clicks an ad, places an order, and then returns within the attribution window to place a second order, Google Ads drops the second purchase entirely. Your reported Google Ads revenue and gross profit will underreport actual performance.
2. **Blocked iOS and app attribution (wbraid and gbraid)**
Google Ads API rules strictly disallow uploading conversions with privacy-preserving click identifiers (wbraid and gbraid) to conversion actions configured with "One per click". When ProfitMetrics detects the ONE\_PER\_CLICK state, our upload workers automatically omit wbraid and gbraid from the payload to prevent Google from rejecting the conversion upload. As a consequence, conversions generated by users on iOS devices or app environments cannot be matched via click identifiers.
### **Step-by-Step Resolution**
Follow these steps in Google Ads to adjust the counting setting:
1. Open your Google Ads account or MCC manager.
2. Navigate to **Goals** \> **Conversions** \> **Summary** from the left navigation menu.
3. Locate the conversion actions highlighted in the ProfitMetrics warning (such as **PM Gross Profit - Conversion Booster** or **PM Revenue - Conversion Booster**).
4. Click on the conversion action name to open its details.
5. Expand the **Settings** panel and click on **Count**.
6. Switch the selection from **One** to **Every**.
7. Click **Save** and then click **Done**.
8. Repeat the process for any other ProfitMetrics conversion actions showing the warning.
9. Return to ProfitMetrics, open **Integrations** \> **Connections** \> **Conversion Booster**, and click the **Verify** button.
Once verified, the warning banner will clear, and full click attribution, including wbraid and gbraid, will resume.
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