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HOW TO INSTALL SHOPIFY CUSTOM PIXEL FOR CONVERSION BOOSTER AND GA4

In this article, you will guided on how to remove the PM tracking script and Conversion Booster snippets from 'Additional scripts' in Shopify, and thereafter in how to add these as custom pixels

Part 1: Create a custom pixel for "PM - Conversion Booster Script"

Part 2: Add Custom Pixel for Google Analytics 4

 

Part 1: Create a custom pixel "PM - Conversion Booster Script"

  1. Start by completing the Conversion Booster configuration described here:
    How to Configure Conversion Booster
  2. Click "Copy snippet"

    Adjusting Google Ads conversion value integration in ProfitMetrics - Step 5

  3. I Shopify: Navigate to "Settings" > "Customer events" and click "Add custom pixel"

    Set Up Custom Pixel for Customer Events in Shopify - Step 4

  4. Click the "Pixel name" field and type "PM - Conversion Booster Script"

    Set Up Custom Pixel for Shopify Conversion Tracking - Step 8

  5. Click "Add pixel"

    Set Up Custom Pixel for Shopify Conversion Tracking - Step 8 (1)

  6. Click "Permission"

    Set Up Custom Pixel for Shopify Conversion Tracking - Step 9

  7. Select "Not required"

    Set Up Custom Pixel for Customer Events in Shopify - Step 9

  8. Click "Data sale"

    Set Up Custom Pixel for Customer Events in Shopify - Step 10

  9. Select "Data collected does not qualify as data sale"

    Set Up Custom Pixel for Customer Events in Shopify - Step 11
  10. Remove all existing text in the Code field paste the Conversion Booster snippet into the Code field

    Set Up Custom Pixel for Shopify Conversion Tracking - Step 16

  11. Click "Save"

    Set Up Custom Pixel for Customer Events in Shopify - Step 15 (1)

  12. Click "Connect"


    Set Up Custom Pixel for Shopify Conversion Tracking - Step 18

  13. Click "Connect" again

    Set Up Custom Pixel for Shopify Conversion Tracking - Step 19

  14. That's it. You have now removed the old tracking and ensured compatibility with the new Shopify checkout page.

Part 2: Add Custom Pixel for Google Analytics 4

Please see How to set up Google Analytics 4 (GA4) Custom Pixel in Shopify