Profitmetrics Attribution Campaign tracking templates 

How to install the ProfitMetrics Attribution Campaign tracking templates

Google ads Tracking template:


Tracking template:

{lpurl}?utm_term={keyword}&utm_campaign={_utmcampaign}&utm_source=google&utm_medium=cpc&campaign_id={campaignid}&adgroup_id={adgroupid}&ad_id={creative}

 

I Final url:

utm_term={keyword}&utm_campaign={_utmcampaign}&utm_source=google&utm_medium=cpc&campaign_id={campaignid}&adgroup_id={adgroupid}&ad_id={creative}

 

Facebook Tracking template: 

utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&campaign_id={{campaign.id}}&adgroup_id={{adset.id}}&ad_id={{ad.id}} 

 

Add this template to all ads in the URL parameter box: 

 

Most Facebook Ads can be updated without risk of losing social proof, but in some cases, social proof may be reset as a result of updating the URL Parameters of an ad.

The most common cause of an ad having their social proof and engagement reset is when the ad is a Post Ad that is using content that is not a published post.

NOTE: Profitmetrics recommends testing any changes by duplicating the ads this procedure by duplicating the ads (with social proof) and confirming that the social proof is carried over to the new ads. You shouldn't update any live ads until you are confident that changing the tracking parameters will not affect the engagement on your ad. The following are our best practices, but we cannot take responsibility for any lost engagement or social proof.

Once you've duplicated the ads and confirmed that the engagement data is maintained, you can test whether the tracking update will affect your ad by adding the URL Parameters to the duplicate ad. If social proof will be lost, you should see it in the preview immediately.