Shopping Booster for Google Ads
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      How to Set Up Campaigns in Google Ads with Shopping Booster's Custom Labels

      Follow the steps below to start using Shopping Booster in Google Ads

      Make sure you Set up the Shopping Booster and add the Supplemental feed to Google Ads first. See this set of articles.

      1. Log in to https://ads.google.com/ and make sure you are in the right Google Ads Account.
      2. Click the "+ icon" and create 4 new PerformanceMax campaigns with the same target ROAS. Name them like this or use any other name that suits your needs.
        PM Highly profitable
        PM Profitable
        PM Unprofitable
        PM No traffic
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 2
      3. Click the name of the first campaign to open it.
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 2 (1)
      4. Go to Listing groups in the left menu
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 3
      5. On the top level click the "Edit icon (Edit subdivision)"
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 4
      6. Click the dropdown in "Subdivide All products by".
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 5
      7. Select the Custom Label used in your Shopping Booster automation.
        NOTE: You can find which custom labels is used in ProfitMetrics > Shopping Booster for Google Ads
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 6
      8. Select the "listing group" name that matches the campaign you are configuring.
        For "Highly profitable" choose "Highly profitable".
        For "Profitable" choose "Profitable".
        For "Unprofitable" choose "Unprofitable".
        For "No traffic" choose "No traffic".

        NOTE: Do not worry if you see old data as well. Google will show you all variables that have been able for a longer time period.
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 7
      9. Click "Save"
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 8
      10. Ensure that "Everything else" is set to paused.
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 9
      11. If you have several Asset Groups, you will need to make these changes in the group listing for each of them.
        How to setup and segment your PerfmanceMax campaigns to your Shopping Booster rules - Step 10
      12. Repeat steps 3 to 11 for each of the campaigns you just created in step 2
      13. Congratulations! Google Ads' Algorithm will now start to prioritize and optimize ads based on the rules you have set in your Shopping Booster automation.