--- title: How to set up enhanced conversions in Google Tag Manager with a user-provided data event tag description: How to setup Enhanced Conversions in Google Ads using the user-provided data event tag in Google Tag Manager --- [Skip to content](https://knowledge.profitmetrics.io/how-to-setup-enhanced-conversions-in-google-tag-manager-using-a-user-provided-data-event-tag#main-content) [![ProfitMetrics logo black version](https://knowledge.profitmetrics.io/hs-fs/hubfs/pm_logotype_blue.png?width=193&height=28&name=pm_logotype_blue.png)](https://knowledge.profitmetrics.io/?hsLang=en) Open main navigation Close main navigation - [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new) [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base](https://knowledge.profitmetrics.io/?hsLang=en) 2. [Tracking & Conversion Setup](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en) 3. [Enhanced Conversions](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#enhanced-conversions) # How to set up enhanced conversions in Google Tag Manager with a user-provided data event tag ## Google Tag Manager recently removed the option of adding user-provided data, such as a customer email address, directly to the Google Ads conversion tag. They have now introduced a separate 'Google Ads User-Provided Data Event' tag which can be used instead. The following article shows how to set this up. --- [Part 1: Create the User Defined Variable](https://knowledge.profitmetrics.io/how-to-setup-enhanced-conversions-in-google-tag-manager-using-a-user-provided-data-event-tag#part1) [Part 2: Create Conversion Tracking Tag](https://knowledge.profitmetrics.io/how-to-setup-enhanced-conversions-in-google-tag-manager-using-a-user-provided-data-event-tag#part2)   --- ### Part 1: Create the User Defined Variable 1. Go to [https://tagmanager.google.com/](https://tagmanager.google.com/) 2. Click **Variables** ![Setting Up User-Provided Data in Google Tag Manager - Step 1](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%201.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%201.png) 3. Then, under User Defined Variables click **New** ![Setting Up User-Provided Data in Google Tag Manager - Step 2](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%202.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%202.png) 4. Name this tag '**User-Provided Data**' and click the variable configuration. ![Setting Up User-Provided Data in Google Tag Manager - Step 3](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%203.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%203.png) 5. Select **User-Provided Data** ![Setting Up User-Provided Data in Google Tag Manager - Step 4](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%204.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%204.png) 6. Select the **"Email"** option and choose your email variable (the email variable should be populated with the customer's email address on the purchase event or thank-you page of your website, preferably from the datalayer) ![Setting Up User-Provided Data in Google Tag Manager - Step 5](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%205.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%205.png) 7. Click **Save** ![Setting Up User-Provided Data in Google Tag Manager - Step 6](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%206.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%206.png) --- ### Part 2: Create Conversion Tracking Tag 1. Click **Tags** ![Setting Up User-Provided Data in Google Tag Manager - Step 7](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%207.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%207.png) 2. Click **New** ![Setting Up User-Provided Data in Google Tag Manager - Step 8](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%208.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%208.png) 3. Click **Google Ads** ![Setting Up User-Provided Data in Google Tag Manager - Step 10](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2010.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2010.png) 4. Click **Google Ads User-provided Data Event** ![Setting Up User-Provided Data in Google Tag Manager - Step 11](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2011.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2011.png) 5. Add your **Conversion ID** from Google Ads (without the 'AW-' part) ![Setting Up User-Provided Data in Google Tag Manager - Step 12](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2012.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2012.png) 6. Under **User-provided Data** select the variable created earlier ![Setting Up User-Provided Data in Google Tag Manager - Step 13](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2013.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2013.png) 7. Click on **Triggering** ![Setting Up User-Provided Data in Google Tag Manager - Step 14](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2014.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2014.png) 8. Select your **purchase** event or other order completion trigger ![Setting Up User-Provided Data in Google Tag Manager - Step 15](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2015.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2015.png) 9. Click save ![Setting Up User-Provided Data in Google Tag Manager - Step 16](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2016.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2016.png) **Next we need to setup tag sequencing to ensure that our User-provided data event tag loads before the Google Ads conversion tag** 10. Open your **Google Ads Conversion Tracking** tag ![Setting Up User-Provided Data in Google Tag Manager - Step 18](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2018.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2018.png) 11. Click the pencil icon to edit the tag ![Setting Up User-Provided Data in Google Tag Manager - Step 19](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2019.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2019.png) 12. Click **Advanced Settings and then Tag Sequencing.** ![Setting Up User-Provided Data in Google Tag Manager - Step 22](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2022.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2022.png) 13. Click **Fire a tag before ProfitMetrics - Revenue fires**, or whatever your conversion tag is called ![Setting Up User-Provided Data in Google Tag Manager - Step 23](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2023.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2023.png) 14. Click **Select tag** ![Setting Up User-Provided Data in Google Tag Manager - Step 24](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2024.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2024.png) 15. Choose your **User-provided data event** tag from earlier ![Setting Up User-Provided Data in Google Tag Manager - Step 25](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2025.png?width=670&height=374&name=Setting%20Up%20User-Provided%20Data%20in%20Google%20Tag%20Manager%20-%20Step%2025.png) 16. 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