HOW TO SET UP ENHANCED CONVERSIONS IN GOOGLE TAG MANAGER(GTM) USING A USER-PROVIDED DATA EVENT TAG

Part 1: Create the User Defined Variable

Part 2: Create Conversion Tracking Tag
 

Part 1: Create the User Defined Variable

1. Go to https://tagmanager.google.com/
2. Click Variables
   
   
   
3. Then, under User Defined Variables click New
   
   
   
4. Name this tag 'User-Provided Data' and click the variable configuration.
   

5. Select User-Provided Data

   

6. Select the "Email" option and choose your email variable (the email variable should be populated with the customer's email address on the purchase event or thank-you page of your website, preferably from the datalayer)

   
7. Click Save
   
   

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Part 2: Create Conversion Tracking Tag

1. Click Tags
   
2. Click New
   

3. Click Google Ads

   
   
   

4. Click Google Ads User-provided Data Event

   

5. Add your Conversion ID from Google Ads (without the 'AW-' part)

   
6. Under User-provided Data select the variable created earlier
   
7. Click on Triggering
   
8. Select your purchase event or other order completion trigger
   
9. Click save
   
   
   

   Next we need to setup tag sequencing to ensure that our User-provided data event tag loads before the Google Ads conversion tag

10. Open your Google Ads Conversion Tracking tag
    
11. Click the pencil icon to edit the tag
    
12. Click Advanced Settings and then Tag Sequencing.
    

13. Click Fire a tag before ProfitMetrics - Revenue fires, or whatever your conversion tag is called

    
14. Click Select tag
    

15. Choose your User-provided data event tag from earlier

    
16. Click Save

And that's it!