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How to prepare your cost data

Answer the questions below to prepare your cost data. This is important in order to get started quicly.

What is your VAT/Tax rate?

We use this to calculate the full payment processing fee as well as calculate the revenue incl. VAT/Tax for Google Ads and Analytics.
 
What is your average Product Markup or Margin?
We use these to calculate the estimated cost price for each product in case the cost price is missing. You only need to know one of them, but it is important that you understand the difference.
 
Markup example
If the cost price of a product is 100 and the sales price is 300 the “Markup” is 200%
Cost price + Markup = Sales price
100 + 200% = 300
100 * 3 = 300
100 + (100*2) = 300
 
Margin example
If the sales price is 300 and the profit is 200 the “Margin” is 66.66%
Profit / Sales price * 100 = Margin
200 / 300 * 100 = 66.66%
100 * 3 = 300
100 + (100*2) = 300

 

 
What is your Average Shipping Cost ex. VAT/Tax?
We use this to deduct the shipping cost when no specific Shipping Method is set. We can define the specific Shipping methods later.
 
What is your Average Payment Processing Fee (%)?
We use this to deduct the Payment Processing Fee when no specific Payment Method is set. We can define the specific Payment methods later.
 
What is your Average Extra Cost Per Order?
This is a fixed amount deducted from all orders and usually covers things like packaging, labels, and other handling-related expenses.
 
Exact shipping costs
Get a list of all your different shipping methods and shipping costs. You might be able to get this directly from the shipping company you are using.
 
Exact payment costs
Get a list of all your payment methods and payment costs. You might be able to get this directly from the payment provider you are using.
 
Product costs
Make sure you know the cost price of all, or the most popular, products and import them into your e-commerce platform for more precise profit calculations.