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      How to create a Google Tag Manager custom pixel in Shopify

      Follow Shopify's guide on how to create a Google Tag Manager custom pixel in Shopify

      IMPORTANT: Shopify only fires the custom pixel, and Google Tag Manager if the user has consented to Marketing and statistics.

      1. Click here to read the full guide: https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial