---
title: How to identify whether Meta is using Product ID or External SKU and configure ProfitMetrics Content ID
description: Product ID or External SKU for ProfitMetrics Meta integration
---
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# How to identify whether Meta is using Product ID or External SKU and configure ProfitMetrics Content ID
## Product ID or External SKU for ProfitMetrics Meta integration
#### [Part 1: Check the Content ID setting in ProfitMetrics](https://knowledge.profitmetrics.io/how-to-identify-whether-meta-is-using-product-id-or-external-sku-and-configure-profitmetrics-content-id#part1) [Part 2: Find Meta’s Content ID in Commerce Manager](https://knowledge.profitmetrics.io/how-to-identify-whether-meta-is-using-product-id-or-external-sku-and-configure-profitmetrics-content-id#part2) [Part 3: Locate the Content / Product ID Meta is being used](https://knowledge.profitmetrics.io/how-to-identify-whether-meta-is-using-product-id-or-external-sku-and-configure-profitmetrics-content-id#part3) [Part 4: Decide whether Meta is using Product ID or External SKU](https://knowledge.profitmetrics.io/how-to-identify-whether-meta-is-using-product-id-or-external-sku-and-configure-profitmetrics-content-id#part4) [Part 5: Update ProfitMetrics so it matches Meta](https://knowledge.profitmetrics.io/how-to-identify-whether-meta-is-using-product-id-or-external-sku-and-configure-profitmetrics-content-id#part5)
---
#### **Why this matters** Meta matches purchase events to your catalogue items using the catalogue Content ID. If ProfitMetrics sends a different identifier than the one used in your catalogue, Meta may struggle to match purchases to the correct products, which can impact Dynamic Product Ads, product-level reporting, and attribution.
#### **What you will confirm**
1. #### Which identifier ProfitMetrics is set to use as the Meta Content ID
2. #### Which identifier Meta is showing as Content ID in Commerce Manager
3. #### Whether those two values match
4. #### What to change if they do not match
#### **Part 1: Check the Content ID setting in ProfitMetrics**
1. Go to "**Integrations**" \> "**Connections**" \> "**Conversion Booster for Meta**" then find **Product ID \>** and click "**Edit**"
****
2. Identify what ProfitMetrics will send as "**Content ID**" to Meta Ads. Choose "**External SKU**" OR "**Product ID**"
#### **What this means:**
- "**Content ID**" is the identifier ProfitMetrics will use when sending product IDs to Meta in purchase events.
- The dropdown decides which column will be used as the outgoing identifier.
#### **Part 2: Find Meta’s Content ID in Commerce Manager**
1. Go to "**Meta Business Suite**"
2. Open "**Commerce Manager**"
3. Select the correct "**Catalog**"
4. In the left menu, go to "**Catalog**"
5. Click "**Products**"
**Part 3: Locate the Content / Product ID Meta is being used**
1. In the product list, each product row shows a line called "**Content ID**" beneath the product name.
2. Copy one example "**Content ID**" from the list.
#### **Part 4: Decide whether Meta is using Product ID or External SKU**
Now compare the Meta Content ID to the two identifier types in ProfitMetrics.
#### How to interpret the result:
- If Meta’s Content ID looks like your "**Product ID**" column, Meta is using Product ID as the catalog key.
- If Meta’s Content ID looks like your "**External SKU**" column, Meta is using External SKU as the catalog key.
#### **Part 5: Update ProfitMetrics so it matches Meta**
Switch ProfitMetrics Content ID to the correct value
1. Go back to ProfitMetrics **Verification**
2. Open **Product ID**
3. Click **Edit**
4. Change **Content ID** from **Product ID** to **External SKU**
5. Click **Submit
**
Done ✅
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