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How to identify whether Meta is using Product ID or External SKU and configure ProfitMetrics Content ID

Product ID or External SKU for ProfitMetrics Meta integration

Part 1: Check the Content ID setting in ProfitMetrics
Part 2: Find Meta’s Content ID in Commerce Manager
Part 3: Locate the Content / Product ID Meta is being used
Part 4: Decide whether Meta is using Product ID or External SKU
Part 5: Update ProfitMetrics so it matches Meta

Why this matters

Meta matches purchase events to your catalogue items using the catalogue Content ID. If ProfitMetrics sends a different identifier than the one used in your catalogue, Meta may struggle to match purchases to the correct products, which can impact Dynamic Product Ads, product-level reporting, and attribution.

What you will confirm

  1. Which identifier ProfitMetrics is set to use as the Meta Content ID

  2. Which identifier Meta is showing as Content ID in Commerce Manager

  3. Whether those two values match

  4. What to change if they do not match


Part 1: Check the Content ID setting in ProfitMetrics

  1. Go to "Integrations" > "Connections" > "Conversion Booster for Meta" then find Product ID > and click "Edit"


  2. Identify what ProfitMetrics will send as "Content ID" to Meta Ads. Choose "External SKU" OR "Product ID"

What this means:

  • "Content ID"  is the identifier ProfitMetrics will use when sending product IDs to Meta in purchase events.
  • The dropdown decides which column will be used as the outgoing identifier.

Part 2: Find Meta’s Content ID in Commerce Manager

  1. Go to "Meta Business Suite"
  2. Open "Commerce Manager"
  3. Select the correct "Catalog"
  4. In the left menu, go to "Catalog"
  5. Click "Products"

Part 3: Locate the Content / Product ID Meta is being used

  1. In the product list, each product row shows a line called "Content ID" beneath the product name.

  2. Copy one example "Content ID" from the list.



Part 4: Decide whether Meta is using Product ID or External SKU

Now compare the Meta Content ID to the two identifier types in ProfitMetrics.

How to interpret the result:

  • If Meta’s Content ID looks like your "Product ID" column, Meta is using Product ID as the catalog key.
  • If Meta’s Content ID looks like your "External SKU" column, Meta is using External SKU as the catalog key.

Part 5: Update ProfitMetrics so it matches Meta

Switch ProfitMetrics Content ID to the correct value

  1. Go back to ProfitMetrics Verification
  2. Open Product ID
  3. Click Edit
  4. Change Content ID from Product ID to External SKU
  5. Click Submit



Done ✅