How to enable "Enhanced Conversions For Leads" in Google Ads

There are 2 options for how to enable "Enhanced conversions for leads" in Google Ads. Follow this this guide to enable it.

1. Log in to https://ads.google.com and make sure you are on the right account
2. Click "Goals"
   
3. Click "Settings"
   
4. Click "Enhanced conversions for leads" (Not configured yet)
   
   
   

5. Click "Turn on enhanced conversions for leads"
   

6. Click "Select an option"
   

7. Now, you have two options:
   1. Option 1: "Google Tag" (Recommended)
      
   2. Option 2: "Google Tag Manager"
      
8. Click "Save"
   
   
   

Done