--- title: "How to enable \"Enhanced Conversions For Leads\" in Google Ads" description: There are 2 options for how to enable "Enhanced conversions for leads" in Google Ads. Follow this this guide to enable it. --- [Skip to content](https://knowledge.profitmetrics.io/how-to-enable-enhanced-conversions-in-google-ads-1#main-content) [![ProfitMetrics logo black version](https://knowledge.profitmetrics.io/hs-fs/hubfs/pm_logotype_blue.png?width=193&height=28&name=pm_logotype_blue.png)](https://knowledge.profitmetrics.io/?hsLang=en) Open main navigation Close main navigation - [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new) [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base](https://knowledge.profitmetrics.io/?hsLang=en) 2. [Tracking & Conversion Setup](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en) 3. [Enhanced Conversions](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#enhanced-conversions) # How to enable "Enhanced Conversions For Leads" in Google Ads ## There are 2 options for how to enable "Enhanced conversions for leads" in Google Ads. Follow this guide to enable it. 1. Log in to [https://ads.google.com](https://ads.google.com) and make sure you are on the right account 2. Click "**Goals**" ![Google Chrome and Loom Workflow - Step 2](https://knowledge.profitmetrics.io/hs-fs/hubfs/Google%20Chrome%20and%20Loom%20Workflow%20-%20Step%202.png?width=670&height=375&name=Google%20Chrome%20and%20Loom%20Workflow%20-%20Step%202.png) 3. Click "**Settings**" ![Google Chrome and Loom Workflow - Step 4 (1)](https://knowledge.profitmetrics.io/hs-fs/hubfs/Google%20Chrome%20and%20Loom%20Workflow%20-%20Step%204%20(1).png?width=670&height=375&name=Google%20Chrome%20and%20Loom%20Workflow%20-%20Step%204%20(1).png) 4. Click "**Enhanced conversions for leads**" (Not configured yet) ![Setting Up Enhanced Conversions for Google Ads - Step 2](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%202.png?width=655&height=366&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%202.png) 5. Click "**Turn on enhanced conversions for leads**" ![Setting Up Enhanced Conversions for Google Ads - Step 3](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%203.png?width=655&height=366&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%203.png) 6. Click "**Select an option**" ![Setting Up Enhanced Conversions for Google Ads - Step 4](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%204.png?width=655&height=366&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%204.png) Now, you have **two options:** ### Option 1: Google Tag (Recommended) 1. Select "**Google Tag**" ![Setting Up Enhanced Conversions for Google Ads - Step 5](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%205.png?width=622&height=348&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%205.png) 2. If you see the red message, click "Configure". If you see green message, skip to step 6. ![Set Up Google Ads Conversion Settings - Step 7](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%207.png?width=670&height=374&name=Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%207.png) 3. Click "Allow user-provided data capabilities ![Set Up Google Ads Conversion Settings - Step 8](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%208.png?width=670&height=374&name=Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%208.png) 4. Click to enable "Allow user-provided data" toggle ![Set Up Google Ads Conversion Settings - Step 9](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%209.png?width=670&height=374&name=Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%209.png) 5. Click Save ![Set Up Google Ads Conversion Settings - Step 18](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%2018.png?width=670&height=374&name=Set%20Up%20Google%20Ads%20Conversion%20Settings%20-%20Step%2018.png) 6. If you see the green message, you can click "Save" ![Configure Google Ads Conversion Tracking Settings - Step 3](https://knowledge.profitmetrics.io/hs-fs/hubfs/Configure%20Google%20Ads%20Conversion%20Tracking%20Settings%20-%20Step%203.png?width=670&height=374&name=Configure%20Google%20Ads%20Conversion%20Tracking%20Settings%20-%20Step%203.png) IMPORTANT:  For '**Option 1 - Google Tag'** you will also need to ensure you have used the Google Ads tracking script provided during the Conversion Booster installation process. To find the script in ProfitMetrics please go to[this page](https://my.profitmetrics.io/customer/connections_conversion-booster.php) and click 'Install script/tag'. If you are using a custom setup (not using script provided by ProfitMetrics), please ensure you have followed [this guide](https://support.google.com/google-ads/answer/11021502?sjid=4613633295218912117-EU#zippy=:~:text=Implement%20the%20enhanced%20conversions%20script) from Google which describes how to setup Enhanced Conversions for Leads using the Google Tag. ### Option 2: Google Tag Manager 1. Option 2: "**Google Tag Manager**" ![Setting Up Enhanced Conversions for Google Ads - Step 21](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%2021.png?width=622&height=348&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%2021.png) 2. Click "**Save**" ![Setting Up Enhanced Conversions for Google Ads - Step 6](https://knowledge.profitmetrics.io/hs-fs/hubfs/Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%206.png?width=655&height=366&name=Setting%20Up%20Enhanced%20Conversions%20for%20Google%20Ads%20-%20Step%206.png) IMPORTANT:  For '**Option 2 - Google Tag Manager'** you will also need to ensure you have the User-Provided Data Event tag setup in Google Tag Manager for Enhanced Conversions for Leads to be fully enabled. Please follow [this guide](https://support.google.com/google-ads/answer/11347292?sjid=4613633295218912117-EU#Step1) to setup your tag. The tag created will look like the below example. 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