How to enable "Enhanced Conversions For Leads" in Google Ads

1. Log in to https://ads.google.com and make sure you are on the right account
2. Click "Goals"
   
3. Click "Settings"
   
4. Click "Enhanced conversions for leads" (Not configured yet)
   
   
   

5. Click "Turn on enhanced conversions for leads"
   

6. Click "Select an option"
   

    

Now, you have two options:

Option 1: Google Tag (Recommended)

1. Select "Google Tag"
   
2. If you see the red message, click "Configure".
   If you see green message, skip to step 6.
   
3. Click "Allow user-provided data capabilities
   
4. Click to enable "Allow user-provided data" toggle
   
5. Click Save
   
6. If you see the green message, you can click "Save"
   

Option 2: Google Tag Manager

1. Option 2: "Google Tag Manager"
   
2. Click "Save"
   
   
   

Done