How to Enable Enhanced Conversions in Google Ads

There are 3 options for how to enable Enhanced conversions in Google Ads. Follow this this guide to enable it.

1. Log in to https://ads.google.com and make sure you are on the right account
2. Click "Goals"
   
3. Click "Settings"
   
4. Click "Enhanced conversions" (Not configured yet)
   
   
   

5. Click "Turn on enhanced conversions"
   

6. Click "Select an option"
   

7. Now, you have three options:
   1. Option 1: "Google Ads API" (Select this option if you have enabled Enhanced Conversions in ProfitMetrics)
      
   2. Option 2: "Google Tag" 
      
   3. Option 3: "Google Tag Manager"
      
8. Click "Save"
   
   
   

Done ✅