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How to create a "Google Ads User-provided Data Event" tag in Google Tag Manager

Follow the steps below to create a Google Ads User-provided Data Event tag in Google Tag Manager

  1. Go to https://tagmanager.google.com
  2. Click "Tags"
    Set Up Google Ads User-Provided Data Event - Step 2 (1)
  3. Click "New"
    Set Up Google Ads User-Provided Data Event - Step 3
  4. Click "Tag Configuration"
    Set Up Google Ads User-Provided Data Event - Step 4

  5. Click "Google Ads"
    Set Up Google Ads User-Provided Data Event - Step 5

  6. Click "Google Ads User-provided Data Event"
    Set Up Google Ads User-Provided Data Event - Step 6

  7. Type your Google Ads Conversion is without "AW- / GT-" in front. (Example: 123456789)
    Set Up Google Ads User-Provided Data Event - Step 47
  8. Select a User-provided Data variable.
    User-proved Data variables can be very different depending on how they are set up. You can use automatic collection, which is easy, but might cause incorrect data like company email to be picked up, or you can choose a custom variable like a DataLayer Variable or Javascript. How to continue depends on your current set up.
    1. Select your existing variable if you have one
      Google Chrome Workflow - Step 3 (5)
    2. Select "New variable" if you do not have one
      Google Chrome and Loom Workflow - Step 5 (1)
      You now have two options. Manual or Automatic Configuration
      1. Select "Manual collection" if you already have a variable containing the customer email or you are able to create one. Then select the variable
        Set Up Google Ads User-Provided Data Event - Step 10


      2. Select "Automatic collection" if you do not have a variable containing the customer email and you are not able to create one.
        Set Up Google Ads User-Provided Data Event - Step 17
    3. Click "Save"
      Set Up Google Ads User-Provided Data Event - Step 21
  9. Click "Triggering"
    Set Up Google Ads User-Provided Data Event - Step 25
    1. Select "Form Submission" If your User-provided Data variable uses "Automatic collection"
      Set Up Google Ads User-Provided Data Event - Step 28
    2. Select "Purchase" If your User-provided Data variable uses "Manual collection" and the email variable is available on the Purchase event
      How To Purchase A Tag In Google Tag Manager - Step 3

  10. Click "Save"
    Set Up Google Ads User-Provided Data Event - Step 21-1

  11. Click "Save"
    Set Up Google Ads User-Provided Data Event - Step 43
  12. Preview and Publish the changes