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HOW TO CREATE CUSTOM COLUMNS FOR PROFITMETRICS EVENTS IN META ADS MANAGER

Follow the steps below to create custom columns for ProfitMetrics events in Meta

ProfitMetrics events available in Meta

The following ProfitMetrics events may be available in Meta Events Manager:

  • PMRevenue
  • PMGrossProfit
  • PMRevenueNewCustomersLTV28Days
  • PMGrossProfitNewCustomersLTV28Days
  • PMRevenueNewCustomers
  • PMGrossProfitNewCustomers
  • PMRevenueReturningCustomers
  • PMGrossProfitReturningCustomers

You may also see a test event, such as:

  • PM_test_event

Please note that test events should normally not be used for the final custom column setup.

Before you start

Before creating the custom columns, please make sure that:

  • ProfitMetrics is connected to Meta
  • The correct Meta Dataset / Pixel ID is connected in ProfitMetrics
  • The ProfitMetrics events are active in Meta Events Manager
  • The events have received data in Meta
  • You have access to create custom metrics in Meta Ads Manager

Please note that new events may not appear immediately in Meta Ads Manager. In some cases, the event needs to receive data first before it becomes available when creating custom metrics.

Part 1. Go to Meta Ads Manager

  1. Go to https://adsmanager.facebook.com/
  2. Select the correct ad account
  3. Click the Columns dropdown
  4. Click Customize columns
  5. Click Create custom metric
    SCR-20260520-klheSCR-20260520-kmht

SCR-20260520-kmsi

 

 

You will now create the ProfitMetrics custom columns one by one.

Part 2. Create the overall ProfitMetrics columns

The overall columns use these two events:

  • PMRevenue
  • PMGrossProfit

These columns show the total ProfitMetrics revenue, gross profit, ROAS, and POAS.

Column 1. PM Conversions

  1. Click Create custom metric
  2. Under Name, type:

PM Conversions

  1. Click the Select metric dropdown
  2. Select:

PMRevenue

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business


SCR-20260520-knxa

Column 2. PM Revenue

  1. Click Create custom metric
  2. Under Name, type:

PM Revenue

  1. Click the Select metric dropdown
  2. Select:

PMRevenue conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-koru


Column 3. PM ROAS

  1. Click Create custom metric
  2. Under Name, type:

PM ROAS

  1. Click the Select metric dropdown
  2. Select:

PMRevenue conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-kplj

Column 4. PM Gross Profit

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfit conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-kscv

Column 5. PM Gross Profit After Ad Spend

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit After Ad Spend

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfit conversion value

  1. Click minus / subtract
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lrje


Column 6. PM POAS

  1. Click Create custom metric
  2. Under Name, type:

PM POAS

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfit conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lrtr

Part 3. Create the new customer columns

The new customer columns use these two events:

  • PMRevenueNewCustomers
  • PMGrossProfitNewCustomers

These columns show ProfitMetrics performance for new customers only.

Column 7. PM Conversions New Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Conversions New Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomers

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lsfa

Column 8. PM Revenue New Customers Value

  1. Click Create custom metric
  2. Under Name, type:

PM Revenue New Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomers conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lssj

Column 9. PM ROAS New Customers

  1. Click Create custom metric
  2. Under Name, type:

PM ROAS New Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomers conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-ltnn

Column 10. PM Gross Profit New Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit New Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomers conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lugf

Column 11. PM Gross Profit After Ad Spend New Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit After Ad Spend New Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomers conversion value

  1. Click minus / subtract
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

SCR-20260520-lwdp

Column 12. PM POAS New Customers

  1. Click Create custom metric
  2. Under Name, type:

PM POAS New Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomers conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

SCR-20260520-lwod



Part 4. Create the returning customer columns

The returning customer columns use these two events:

  • PMRevenueReturningCustomers
  • PMGrossProfitReturningCustomers

These columns show ProfitMetrics performance for returning customers only.

Column 13. PM Conversions Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Conversions Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueReturningCustomers

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business



Column 14. PM Revenue Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Revenue Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueReturningCustomers conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 15. PM ROAS Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM ROAS Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMRevenueReturningCustomers conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 16. PM Gross Profit Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitReturningCustomers conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 17. PM Gross Profit After Ad Spend Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit After Ad Spend Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitReturningCustomers conversion value

  1. Click minus / subtract
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 18. PM POAS Returning Customers

  1. Click Create custom metric
  2. Under Name, type:

PM POAS Returning Customers

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitReturningCustomers conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Part 5. Create the new customer LTV 28 days columns

The new customer LTV 28 days columns use these two events:

  • PMRevenueNewCustomersLTV28Days
  • PMGrossProfitNewCustomersLTV28Days

These columns show the 28-day LTV value from new customers.

Column 19. PM Conversions New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM Conversions New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomersLTV28Days

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 20. PM Revenue New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM Revenue New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomersLTV28Days conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 21. PM ROAS New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM ROAS New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMRevenueNewCustomersLTV28Days conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 22. PM Gross Profit New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomersLTV28Days conversion value

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 23. PM Gross Profit After Ad Spend New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM Gross Profit After Ad Spend New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomersLTV28Days conversion value

  1. Click minus / subtract
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Click the Format dropdown
  2. Select:

Currency

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Column 24. PM POAS New Customers LTV 28 Days

  1. Click Create custom metric
  2. Under Name, type:

PM POAS New Customers LTV 28 Days

  1. Click the Select metric dropdown
  2. Select:

PMGrossProfitNewCustomersLTV28Days conversion value

  1. Click Divide
  2. Click the Select metric dropdown
  3. Select:

Amount spent

  1. Leave the Format set to:

Numeric

  1. Click the Who can access this? dropdown
  2. Select:

Everyone with access to this Business

  1. Click Create metric

Part 6. Save the custom columns as a preset

  1. Click the Columns dropdown
  2. Click Customize columns
  3. Search for the ProfitMetrics custom columns you created
  4. Select the columns you want to include
  5. Check Save as column preset
  6. Name the preset:

ProfitMetrics

  1. Click Apply

You can now use this preset whenever you want to review ProfitMetrics performance in Meta Ads Manager.

Summary of custom columns

Overall ProfitMetrics columns

  • PM Conversions
  • PM Revenue
  • PM ROAS
  • PM Gross Profit
  • PM Gross Profit After Ad Spend
  • PM POAS

New customer columns

  • PM Conversions New Customers
  • PM Revenue New Customers
  • PM ROAS New Customers
  • PM Gross Profit New Customers
  • PM Gross Profit After Ad Spend New Customers
  • PM POAS New Customers

Returning customer columns

  • PM Conversions Returning Customers
  • PM Revenue Returning Customers
  • PM ROAS Returning Customers
  • PM Gross Profit Returning Customers
  • PM Gross Profit After Ad Spend Returning Customers
  • PM POAS Returning Customers

New customer LTV 28 days columns

  • PM Conversions New Customers LTV 28 Days
  • PM Revenue New Customers LTV 28 Days
  • PM ROAS New Customers LTV 28 Days
  • PM Gross Profit New Customers LTV 28 Days
  • PM Gross Profit After Ad Spend New Customers LTV 28 Days
  • PM POAS New Customers LTV 28 Days

Total recommended columns:

  • 24 custom columns

Please note that PM_test_event is not included in this setup.

Important notes

For conversion columns, use the event itself.

Example:

PMRevenueNewCustomers

For value-based columns, use the event conversion value.

Example:

PMRevenueNewCustomers conversion value

For ROAS columns, use the relevant revenue event conversion value divided by Amount spent.

Example:

PMRevenueNewCustomers conversion value / Amount spent

For POAS columns, use the relevant gross profit event conversion value divided by Amount spent.

Example:

PMGrossProfitNewCustomers conversion value / Amount spent

For gross profit after ad spend columns, use the relevant gross profit event conversion value minus Amount spent.

Example:

PMGrossProfitNewCustomers conversion value - Amount spent

Please do not create “Revenue After Ad Spend” columns for revenue events, as revenue minus ad spend does not show actual profitability.

If the event does not appear when creating a custom metric

If you cannot find the ProfitMetrics event when creating a custom metric, please check the following:

  • The event is active in ProfitMetrics
  • The correct Meta Dataset / Pixel ID is connected
  • The event has received data in Meta Events Manager
  • You are using the correct ad account
  • You have the correct permissions in Meta Business Manager
  • Meta has had enough time to process the event
  • You have created the test campaign to activate the events

Please note that Meta may not show new events immediately. In some cases, the event needs to receive data before it becomes available in the custom metric setup.

And that’s it.

You have now created the ProfitMetrics custom columns in Meta Ads Manager.