---
title: How to create a custom pixel for Google Tag Manager in Shopify
description: Follow the steps below to create a custom pixel for Google Tag Manager
---

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# How to create a custom pixel for Google Tag Manager in Shopify

## Follow the steps below to create a custom pixel for Google Tag Manager

1. Log in to [https://admin.shopify.com](https://admin.shopify.com)
2. Click **"Settings"**  
   ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 2](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%202.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%202.png)
3. Click **"Customer Events"**  
   ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 3](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%203.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%203.png)
4. Click **"Add custom pixel"**  
   ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 4](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%204.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%204.png)
5. Name the custom pixel **"PM - Google Tag Manager"** and click **"Add pixel"**  
   ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 7](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%207.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%207.png)
6. Click **"Permissions"** and select your preferred permission set.  
   **CAUTION:** Choosing the correct "Permission" and "Data Sale" settings is ultimately your responsibility. Please consult a lawyer or legal expert.
   
   By default, the pixel will only fire when Marketing and Statistics consent is granted. Please ensure your Cookie Banner and Shopify Consent API are connected properly in order for consent to be registered. 
   
   Some countries allow the use of "**basic statistic tracking**" without consent. This requires that all Marketing related settings and options in Google Analytics 4 are disabled. If this relevant to you, you can opt for the "Not required" option under "Permissions" and "Data collection does not qualify as data sale" under "Data Sale. "
7. Click **"Permission"**
   
   ![Set Up Custom Pixel for Customer Events in Shopify - Step 8](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%208.png?width=688&height=385&name=Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%208.png)
8. Select **"Not required"**
   
   ![Set Up Custom Pixel for Customer Events in Shopify - Step 9](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%209.png?width=688&height=385&name=Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%209.png)
9. Click **"Data sale"**
   
   ![Set Up Custom Pixel for Customer Events in Shopify - Step 10](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%2010.png?width=688&height=385&name=Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%2010.png)
10. Select **"Data collected does not qualify as data sale"**
    
    **![Set Up Custom Pixel for Customer Events in Shopify - Step 11](https://knowledge.profitmetrics.io/hs-fs/hubfs/Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%2011.png?width=655&height=366&name=Set%20Up%20Custom%20Pixel%20for%20Customer%20Events%20in%20Shopify%20-%20Step%2011.png)**
11. Delete all default text then copy the Pixel code from the '**Open Script Setup Guide**' button  in [ProfitMetrics Google Analytics connection](https://my.profitmetrics.io/customer/connections_googleanalytics_4.php) and paste the code into the Code field
    
    Temporary code
    
    ```
    code
    ```
    
     
    
    ![Edit Shopify Pixel Settings and Clear Text. - Step 5](https://knowledge.profitmetrics.io/hs-fs/hubfs/Edit%20Shopify%20Pixel%20Settings%20and%20Clear%20Text.%20-%20Step%205.png?width=688&height=385&name=Edit%20Shopify%20Pixel%20Settings%20and%20Clear%20Text.%20-%20Step%205.png)
12. Click **"Save."**
13. Click **"Connect"** and then **"Connect"** again.  
    ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 30](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%2030.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%2030.png)  
    ![Add Custom Pixel to Shopify Settings with ProfitMetrics - GA4 - Step 35](https://knowledge.profitmetrics.io/hs-fs/hubfs/Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%2035.png?width=688&height=385&name=Add%20Custom%20Pixel%20to%20Shopify%20Settings%20with%20ProfitMetrics%20-%20GA4%20-%20Step%2035.png)

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