---
title: How to connect with Meta and Conversion Booster for Meta
description: Follow the steps below to set up the Meta integration with ProfitMetrics
---

[Skip to content](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#main-content)

[![ProfitMetrics logo black version](https://knowledge.profitmetrics.io/hs-fs/hubfs/pm_logotype_blue.png?width=193&height=28&name=pm_logotype_blue.png)](https://knowledge.profitmetrics.io/?hsLang=en)

Open main navigation

Close main navigation

- [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new)

[Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new?hsLang=en)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Knowledge base](https://knowledge.profitmetrics.io/?hsLang=en)
2. [Tracking & Conversion Setup](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en)
3. [Conversion Booster for Meta](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#conversion-booster-for-meta)

# How to connect with Meta and Conversion Booster for Meta

## Follow the steps below to set up the Meta integration with ProfitMetrics.

[Part 1: Connect with Meta](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part1)  
[Part 2: Connect with the Conversion Booster](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part2)<https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part22>  
[Part 3: Choose Account(s) and Import Ad spend](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part3)  
[Part 4: Important Notes](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part4)  
[Part 5: Activate Custom Events](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part5)  
[Part 6: Set up custom Columns](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part6)

### **Part 1: Connect with Meta**

1. Go to **Integration \> Connection \> Meta**
   
   **![How to set up Meta and conversion booster for Meta and create custom columns - Step 0](https://knowledge.profitmetrics.io/hs-fs/hubfs/How%20to%20set%20up%20Meta%20and%20conversion%20booster%20for%20Meta%20and%20create%20custom%20columns%20-%20Step%200.png?width=670&height=281&name=How%20to%20set%20up%20Meta%20and%20conversion%20booster%20for%20Meta%20and%20create%20custom%20columns%20-%20Step%200.png)**
2. Click "**Connect to Meta**". You will then be taken to the Meta login window. Log in to Facebook, and once the authentication is complete, you will be redirected back to ProfitMetrics. From there, simply select the ad account you want to connect, and then connect the Conversion Booster, which will serve as the tracking for Meta.
   
   ![How to set up Meta and conversion booster for Meta and create custom columns - Step 1](https://knowledge.profitmetrics.io/hs-fs/hubfs/How%20to%20set%20up%20Meta%20and%20conversion%20booster%20for%20Meta%20and%20create%20custom%20columns%20-%20Step%201.png?width=670&height=375&name=How%20to%20set%20up%20Meta%20and%20conversion%20booster%20for%20Meta%20and%20create%20custom%20columns%20-%20Step%201.png)

### **Part 2: Conversion Booster**

1. Click "**Go to Conversion Booster**"
   
   ![3-Jan-16-2026-03-43-37-7718-PM](https://knowledge.profitmetrics.io/hs-fs/hubfs/3-Jan-16-2026-03-43-37-7718-PM.png?width=670&height=374&name=3-Jan-16-2026-03-43-37-7718-PM.png)
2. From here, you will see two configuration options. We recommend selecting the **Standard configuration**, which will automatically create 8 new custom events in Meta.
   
   If you choose the **Custom configuration**, you will need to manually decide which events and parameters you want to send. However, for most setups, the Standard option is the recommended approach. As soon as a purchase happens, ProfitMetrics will send all 8 custom events to Meta.
   
   ![4-Jan-16-2026-03-44-32-2527-PM](https://knowledge.profitmetrics.io/hs-fs/hubfs/4-Jan-16-2026-03-44-32-2527-PM.png?width=670&height=374&name=4-Jan-16-2026-03-44-32-2527-PM.png)
3. And from here, add the **Pixel ID**. Once that is added, you can proceed to the next step and complete the setup.
   
   ![5-Jan-16-2026-03-46-03-3727-PM](https://knowledge.profitmetrics.io/hs-fs/hubfs/5-Jan-16-2026-03-46-03-3727-PM.png?width=670&height=374&name=5-Jan-16-2026-03-46-03-3727-PM.png)
4. Then you will see the list of events we send to Meta. In total, there are eight custom events: four based on **profit** and four based on **revenue**. Please click this [link](https://knowledge.profitmetrics.io/how-to-use-poas-in-meta-with-profitmetrics?hsLang=en) to learn how to use them and tailor them for bidding inside Ads Manager.
   
    
   
   ![6-Jan-16-2026-03-47-16-5004-PM](https://knowledge.profitmetrics.io/hs-fs/hubfs/6-Jan-16-2026-03-47-16-5004-PM.png?width=670&height=665&name=6-Jan-16-2026-03-47-16-5004-PM.png)

### [Part 3: Choos](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part3)[e Account(s) and Import Ad Spend](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part3)**<https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part3>**

1. Please make sure to select the correct ad account(s) from the drop-down menu — the one(s) where you are actively spending budget and want to import Ad Spend from.
   
   **![](https://knowledge.profitmetrics.io/hs-fs/hubfs/undefined-1.png?width=620&height=646&name=undefined-1.png)**

### **Part 4: Important Notes**

**Meta custom events: what to expect**

- After you enable the Meta integration and the custom events we create in your Meta account, the events will appear in Events Manager.
- If no signals have been received from ProfitMetrics yet, the events will not show. They will appear automatically once data is sent.

**Timeline**

- Custom events usually appear within **12–24 hours** after the first purchase signal.

**Manual confirmation required**

- Meta requires manual approval of all new events.
- Go to **Events Manager \> Event Confirmation**, and **approve the new custom events** so they can be used in campaigns and reporting.
  
  ![SCR-20260117-hluw](https://knowledge.profitmetrics.io/hs-fs/hubfs/SCR-20260117-hluw.png?width=670&height=180&name=SCR-20260117-hluw.png)

**After confirmation**

- Once approved, the events will become available in the drop-down menu containing all confirmed and successfully sent events
  
  ![](https://knowledge.profitmetrics.io/hs-fs/hubfs/undefined-4.png?width=670&height=571&name=undefined-4.png)

### [Part 5:](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part5)Activate Custom Events

- [Click HERE to activate custom events](https://knowledge.profitmetrics.io/how-to-activate-profitmetrics-custom-events-in-meta-ads-manager?hsLang=en)

### [Part 6: Set up custom Columns](https://knowledge.profitmetrics.io/how-to-connect-with-meta-and-conversion-booster-for-meta#part5)

- [Click HERE to create a test campaing and set up custom columns](https://knowledge.profitmetrics.io/how-to-create-custom-columns-for-profitmetrics-events-in-meta-ads-manager?hsLang=en)

That's it. You have now completed the integration with Meta . ✅

 

- [Getting Started](https://knowledge.profitmetrics.io/getting-started?hsLang=en#main-content)

    - [Learn the Basics](https://knowledge.profitmetrics.io/getting-started?hsLang=en#learn-the-basics)
    - [Prepare for Onboarding](https://knowledge.profitmetrics.io/getting-started?hsLang=en#prepare-for-onboarding)
    - [Account Setup](https://knowledge.profitmetrics.io/getting-started?hsLang=en#account-setup)
- [E-commerce Platforms](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#main-content)

    - [Shopify](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#shopify)
    - [WooCommerce](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#woocommerce)
    - [Magento](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#magento)
    - [PrestaShop](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#prestashop)
    - [BigCommerce](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#bigcommerce)
    - [Shopware](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#shopware)
    - [DanDomain & Related](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#dandomain-related)
    - [Universal Integration (Clientside)](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#universal-integration-clientside)
    - [Universal Integration (Server-side Hybrid)](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#universal-integration-server-side-hybrid)
    - [Other Platforms](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#other-platforms)
    - [Developer Documentation](https://knowledge.profitmetrics.io/e-commerce-platforms?hsLang=en#developer-documentation)
- [Ad Channels](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#main-content)

    - [Google Ads](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#google-ads)
    - [Meta (Facebook/Instagram)](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#meta-facebook-instagram)
    - [Microsoft Bing Ads](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#microsoft-bing-ads)
    - [Google Analytics 4](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#google-analytics-4)
    - [Partner-ads](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#partner-ads)
    - [Other Channel Configuration](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#other-channel-configuration)
- [Tracking & Conversion Setup](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#main-content)

    - [Overview](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#overview)
    - [Conversion Booster for Google Ads](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#conversion-booster-for-google-ads)
    - [Conversion Booster for Meta](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#conversion-booster-for-meta)
    - [Conversion Booster Custom Pixels](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#conversion-booster-custom-pixels)
    - [Enhanced Conversions](https://knowledge.profitmetrics.io/tracking-conversion-setup?hsLang=en#enhanced-conversions)
- [Shopping Booster](https://knowledge.profitmetrics.io/shopping-booster?hsLang=en#main-content)

    - [Overview & Setup](https://knowledge.profitmetrics.io/shopping-booster?hsLang=en#overview-setup)
    - [Supplemental Feeds](https://knowledge.profitmetrics.io/shopping-booster?hsLang=en#supplemental-feeds)
    - [Campaigns & Labels](https://knowledge.profitmetrics.io/shopping-booster?hsLang=en#campaigns-labels)
    - [Troubleshooting](https://knowledge.profitmetrics.io/shopping-booster?hsLang=en#troubleshooting)
- [Product Feed & Costs](https://knowledge.profitmetrics.io/product-feed-costs?hsLang=en#main-content)

    - [Product Feed](https://knowledge.profitmetrics.io/product-feed-costs?hsLang=en#product-feed)
    - [Shipping & Payment Costs](https://knowledge.profitmetrics.io/product-feed-costs?hsLang=en#shipping-payment-costs)
    - [Expenses](https://knowledge.profitmetrics.io/product-feed-costs?hsLang=en#expenses)
- [Dashboard, Orders & Reporting](https://knowledge.profitmetrics.io/dashboard-orders-reporting?hsLang=en#main-content)

    - [Dashboard & Orders](https://knowledge.profitmetrics.io/dashboard-orders-reporting?hsLang=en#dashboard-orders)
    - [Looker Studio](https://knowledge.profitmetrics.io/dashboard-orders-reporting?hsLang=en#looker-studio)
    - [Google BigQuery](https://knowledge.profitmetrics.io/dashboard-orders-reporting?hsLang=en#google-bigquery)
- [Account & Billing](https://knowledge.profitmetrics.io/account-billing?hsLang=en#main-content)

    - [Users & Access](https://knowledge.profitmetrics.io/account-billing?hsLang=en#users-access)
    - [Billing & Invoices](https://knowledge.profitmetrics.io/account-billing?hsLang=en#billing-invoices)
- [Privacy & Consent](https://knowledge.profitmetrics.io/privacy-consent?hsLang=en#main-content)

    - [GDPR](https://knowledge.profitmetrics.io/privacy-consent?hsLang=en#gdpr)
    - [Consent Management Platforms](https://knowledge.profitmetrics.io/privacy-consent?hsLang=en#consent-management-platforms)
    - [Google Consent Mode](https://knowledge.profitmetrics.io/privacy-consent?hsLang=en#google-consent-mode)
- [For Agencies](https://knowledge.profitmetrics.io/for-agencies?hsLang=en#main-content)

    - [Getting Started as an Agency](https://knowledge.profitmetrics.io/for-agencies?hsLang=en#getting-started-as-an-agency)
    - [Agency Certification](https://knowledge.profitmetrics.io/for-agencies?hsLang=en#agency-certification)
- [Shopify](https://knowledge.profitmetrics.io/shopify?hsLang=en)
- [PrestaShop](https://knowledge.profitmetrics.io/prestashop?hsLang=en)
- [Google Ads](https://knowledge.profitmetrics.io/google-ads?hsLang=en#main-content)

    - [troubleshoot](https://knowledge.profitmetrics.io/google-ads?hsLang=en#troubleshoot)
- [Meta (Facebook / Instagram)](https://knowledge.profitmetrics.io/meta-facebook-instagram?hsLang=en)
- [Uncategorized](https://knowledge.profitmetrics.io/uncategorized?hsLang=en)
- [Billing](https://knowledge.profitmetrics.io/billing?hsLang=en)
- [Google Sheets](https://knowledge.profitmetrics.io/google-sheets?hsLang=en)
- [Account](https://knowledge.profitmetrics.io/account?hsLang=en)
- [Ideal Shop](https://knowledge.profitmetrics.io/ideal-shop?hsLang=en)

[![ProfitMetrics logo black version](https://knowledge.profitmetrics.io/hs-fs/hubfs/pm_logotype_blue.png?width=193&height=28&name=pm_logotype_blue.png "ProfitMetrics logo black version")](https://profitmetrics.io)

<https://www.facebook.com/ProfitMetrics/> <https://podcasts.apple.com/> [mailto:support@profitmetrics.io](mailto:support@profitmetrics.io)

Copyright © 2026, ProfitMetrics ApS