How to connect ProfitMetrics with Google BigQuery using GA4 (Advanced)

Follow the steps below to connect ProfitMetrics with Google BigQuery using GA4

Before you start

  • Integrate ProfitMetrics with GA4
  • Create a Google BigQuery project

Overview

Part 1: Integrate ProfitMetrics with GA4

Part 2: Link your ProfitMetrics properties in GA4 with BigQuery

Part 3: Add BigQuery as Datasource in Looker Studio


Part 1: Integrate ProfitMetrics with GA4

Follow this guide: link coming soon
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Part 2: How to link GA4 with BigQuery 

Repeat this step for both ProfitMetrics properties in Google Analaytics 4. These are usually named "(PM Revenue)" and "(PM Gross Profit)".

  1. Log in to https://analytics.google.com/ and make sure you are in the correct account and property you wish to connect. We usually name our properties (PM Revenue) and (PM Gross Profit) during onboarding. 
  2. Click Admin
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 2
  3. Navigate to Product links > BigQuery links
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 6
  4. Click Link
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 9
  5. Click Choose a BigQuery project
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 10
  6. Select your project from the list
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 11
  7. Click Confirm
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 12
  8. Select "Data location", set it to the correct region for your shop, and click Next
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 15
  9. Select your desired "Export type".
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 16 (1)
  10. Select your desired "Export type" for user data.
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 17
  11. Click Next
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 19
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Part 3: Add BigQuery as a Data source in Looker Studio

  1. Navigate to https://lookerstudio.google.com/
  2. Click Create
    Creating a Connection to an EDW Dataset in Looker - Step 2
  3. Click Data source
    Creating a Connection to an EDW Dataset in Looker - Step 3
  4. Click BigQuery
    Creating a Connection to an EDW Dataset in Looker - Step 4
  5. If this is the first time connecting to BigQuery, click Authorize and log in using your Google Ads account
    How to connect ProfitMetrics to Google BigQuery using GA4 - Step 56
  6. Select the Project, Dataset and Table you wish to import.
    Creating a Connection to an EDW Dataset in Looker - Step 5
    Creating a Connection to an EDW Dataset in Looker - Step 6
    Creating a Connection to an EDW Dataset in Looker - Step 7
  7. Click ConnectCreating a Connection to an EDW Dataset in Looker - Step 8 (2)

  8. That's it. Your Order data from ProfitMetrics is now available for reporting in Looker Studio.

NOTE: ProfitMetrics currently DOES NOT offer support for how to set up and/or design reports.


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