--- title: How to configure Google Analytics 4 data collection description: Follow the steps in this guide to configure Google Analytics 4 data collection --- [Skip to content](https://knowledge.profitmetrics.io/how-to-configure-google-analytics-4-data-collection#main-content) [![ProfitMetrics logo black version](https://knowledge.profitmetrics.io/hs-fs/hubfs/pm_logotype_blue.png?width=193&height=28&name=pm_logotype_blue.png)](https://knowledge.profitmetrics.io/?hsLang=en) Open main navigation Close main navigation - [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new) [Contact Support](https://knowledge.profitmetrics.io/kb-ticket/new?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base](https://knowledge.profitmetrics.io/?hsLang=en) 2. [Ad Channels](https://knowledge.profitmetrics.io/ad-channels?hsLang=en) 3. [Google Analytics 4](https://knowledge.profitmetrics.io/ad-channels?hsLang=en#google-analytics-4) # How to configure Google Analytics 4 data collection ## Follow the steps in this guide to configure Google Analytics 4 data collection [Part 1: Set "Session timeout"](https://knowledge.profitmetrics.io/how-to-configure-google-analytics-4-data-collection#part1) [Part 2: Set "Data collection"](https://knowledge.profitmetrics.io/how-to-configure-google-analytics-4-data-collection#part2) [Part 3: Set "Data Retention"](https://knowledge.profitmetrics.io/how-to-configure-google-analytics-4-data-collection#part3) ### Part 1: Set "Session timeout" 1. Click "Admin" ![Enable Data Collection and Retention in Google Analytics - Step 2](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%202.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%202.png) 2. Click "Data streams" ![Enable Data Collection and Retention in Google Analytics - Step 4](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%204.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%204.png) 3. Click the Data stream ![Enable Data Collection and Retention in Google Analytics - Step 31 (1)](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2031%20(1).png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2031%20(1).png) 4. Click "Configure tag settings" ![Enable Data Collection and Retention in Google Analytics - Step 32](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2032.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2032.png) 5. Click "Show more" ![Enable Data Collection and Retention in Google Analytics - Step 33](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2033.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2033.png) 6. Click "Adjust session timeout" ![Enable Data Collection and Retention in Google Analytics - Step 34](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2034.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2034.png) 7. Adjust the session timeout to your preference. **We recommend using the maximum. (7 hours 55 minutes.)** ![Enable Data Collection and Retention in Google Analytics - Step 36](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2036.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2036.png) 8. Click "Save" ### Part 2: Set "Data collection" 1. Click "Data collection" ![Enable Data Collection for Ads Personalization in Google Analytics - Step 4](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%204.png?width=655&height=366&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%204.png) ![Enable Data Collection for Ads Personalization in Google Analytics - Step 5](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%205.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%205.png) 2. Turn on "Google signals data collection" ![Enable Data Collection and Retention in Google Analytics - Step 7](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%207.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%207.png) ![Enable Data Collection for Ads Personalization in Google Analytics - Step 5 (1)](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%205%20(1).png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%205%20(1).png) 3. Turn on "User-provided data collection" ![Enable Data Collection for Ads Personalization in Google Analytics - Step 6](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%206.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%206.png) ![Enable Data Collection for Ads Personalization in Google Analytics - Step 7](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%207.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%207.png) ![Enable Data Collection for Ads Personalization in Google Analytics - Step 8](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%208.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%208.png) 4. Click "User Data Collection Acknowledgement" ![Enable Data Collection for Ads Personalization in Google Analytics - Step 12](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%2012.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%2012.png) 5. Click "I acknowledge" ![Enable Data Collection for Ads Personalization in Google Analytics - Step 13](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%2013.png?width=688&height=385&name=Enable%20Data%20Collection%20for%20Ads%20Personalization%20in%20Google%20Analytics%20-%20Step%2013.png) ### Part 3: Set "Data retention" 1. Click "Data retention" ![Enable Data Collection and Retention in Google Analytics - Step 18](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2018.png?width=655&height=366&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2018.png) 2. Under "Event data", set "Data retention" to 14 months. ![Enable Data Collection and Retention in Google Analytics - Step 24](https://knowledge.profitmetrics.io/hs-fs/hubfs/Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2024.png?width=688&height=385&name=Enable%20Data%20Collection%20and%20Retention%20in%20Google%20Analytics%20-%20Step%2024.png) 3. 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