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How to change the attribution windows in Google Ads

All new conversion actions are created with a standard 30-day click-through attribution window. This guide shows you how to change it to 90 days, for example.

  1. Click "Goals"
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 4
  2. Click the Conversion Action you wish to modify
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 5
  3. Click "Edit settings"
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 6

  4. Click "Click-through conversion window"
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 7

  5. Click the drowpdown selector
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 8

  6. Select the desired attribution window. In this example we choose 90 days.
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 9
  7. Click "Save"
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 22
  8. Repeat the same process for "Engaged-view conversion window" if you want.
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 23
  9. Repeat the same process for "View-through conversion window" if you want.
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 27
  10. Click "Done"
    Adjust Click-through Conversion Window for Rewarding Ads in Google Ads - Step 31

IMPORTANT: Remember to repeat this process for all ProfitMetrics Conversions actions