---
title: How the browser and booster conversion actions work together
description: What the Browser and Booster conversion actions each record, what numbers to expect from Booster, and which actions to set as primary.
---
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# How the browser and booster conversion actions work together
## What the Browser and Booster conversion actions each record, what numbers to expect from Booster, and which actions to set as primary.
ProfitMetrics sends your orders to Google Ads through two conversion actions that work as a pair. Browser records orders in the customer's browser. Booster uploads the Google Ads orders that Browser missed.
**On this page**
- [The two conversion actions](https://knowledge.profitmetrics.io/how-the-browser-and-booster-conversion-actions-work-together#two)
- [What numbers to expect](https://knowledge.profitmetrics.io/how-the-browser-and-booster-conversion-actions-work-together#numbers-to-expect)
- [Why recent days look empty in Booster](https://knowledge.profitmetrics.io/how-the-browser-and-booster-conversion-actions-work-together#recent-days)
- [Which actions to set as primary](https://knowledge.profitmetrics.io/how-the-browser-and-booster-conversion-actions-work-together#which-actions)
- [Troubleshooting](https://knowledge.profitmetrics.io/how-the-browser-and-booster-conversion-actions-work-together#troubleshooting)
---
### The two conversion actions
| Action | How it works |
| --- | --- |
| **Browser** | Records the order on the order confirmation page, like a normal Google Ads tag. It only works when the customer accepts cookies, and when nothing blocks it, such as an ad blocker or iOS privacy settings. |
| **Booster** | Runs on ProfitMetrics' servers. It finds orders that came from a Google Ads click but that Browser missed, and uploads them to Google Ads as offline conversions. |
Before Booster uploads anything, ProfitMetrics checks which orders Browser already recorded. Booster never counts the same order twice. It only fills the gap.
**NOTE:** **PM Gross Profit - Browser** sends an estimated profit when the order is placed. About 8 hours later, ProfitMetrics updates it with the gross profit it calculated for that order. If you use server-side GTM with the ProfitMetrics profit variable, the real profit is sent straight away and no update is needed.
---
### What numbers to expect
Booster usually records about 10% as many conversions as Browser. If Browser has 500 conversions in 30 days, around 50 in Booster is normal.
If your consent rate is low, Booster records more than 10%, because Browser misses more orders.
*Example:* Harbour Pets had a consent rate of only about 50%. Their Booster numbers were higher than 10%, which was expected.
---
### Why recent days look empty in Booster
The last few days in Booster often look low and fill in later. There are two reasons.
| Reason | What happens |
| --- | --- |
| **Click date** | Google Ads puts the conversion on the date of the ad click, not the date of the order. |
| **Upload delay** | Booster uploads orders around 2 hours after they are placed, and Google Ads takes a while longer to process offline conversions. |
Judge Booster over 30 days, not the last 2–3 days.
---
### Which actions to set as primary
Choose either revenue or gross profit, then set both actions of that type as primary.
| Bidding on | Primary actions |
| --- | --- |
| **Gross profit (POAS)** | **PM Gross Profit - Browser** **PM Gross Profit - Booster** |
| **Revenue (ROAS)** | **PM Revenue - Browser** **PM Revenue - Booster** |
Set every other PM action as secondary. That means the other pair, plus the All Customers, New Customers, Returning Customers and LTV actions.
Give both primary actions the same conversion window as your old primary action. If they are different, your before and after numbers will be hard to compare.
**NOTE:** On older setups the Booster actions are named **PM Gross Profit - Conversion Booster** and **PM Revenue - Conversion Booster**. They work exactly the same way.
---
### Troubleshooting
| Symptom | Check |
| --- | --- |
| **Booster shows zero for a few days** | This is normal, especially for smaller shops. Look at the last 30 days instead. |
| **Booster shows zero for more than 2 weeks while Browser has conversions** | Email [support@profitmetrics.io](mailto:support@profitmetrics.io). |
| **Booster shows a "Needs attention" warning** | See [What to do if your offline conversions show Needs attention](https://knowledge.profitmetrics.io/what-to-do-if-your-offline-conversions-show-needs-attention?hsLang=en). |
| **Booster shows "No attempted imports with user-provided data"** | This is expected and has no effect on performance. See [Why Booster conversion actions show No attempted imports with user-provided data](https://knowledge.profitmetrics.io/why-booster-conversion-actions-show-no-attempted-imports-with-user-provided-data?hsLang=en). |
**CAUTION:** Don't set Booster to secondary because it looks empty. You would lose the orders it recovers.
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