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      ProfitMetrics net profit and ROI report in Google analytics.

      How to measure performance using variable profit inside Google analytics.

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      This guide makes it possible to make a report in Google analytics and show the following:

      • GrossProfit
      • NetProfit (GrossProfit - adspend)
      • ROI (Real ROI calculated with profit)

      How to set it up:

      1. First go to Admin -> View settings ->  Calculated metrics

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      2. Set up the following to metrics (use the goal number for grossprofit in your Google analytics).

      ROI: ( / ) - 1

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      Net Profit: -

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      3. When you have done this, then please click this link for the custom rapport: 

      Click to get the custom report here and install the custom report inside Google analytics. (It only works if you have created the calculated metrics before.)