ProfitMetrics net profit and ROI report in Google analytics.

How to measure performance using variable profit inside Google analytics.


This guide makes it possible to make a report in Google analytics and show the following:

  • GrossProfit
  • NetProfit (GrossProfit - adspend)
  • ROI (Real ROI calculated with profit)

How to set it up:

1. First go to Admin -> View settings ->  Calculated metrics


2. Set up the following to metrics (use the goal number for grossprofit in your Google analytics).

ROI: ( / ) - 1


Net Profit: -


3. When you have done this, then please click this link for the custom rapport: 

Click to get the custom report here and install the custom report inside Google analytics. (It only works if you have created the calculated metrics before.)