---
title: How to set up custom columns in Google Ads
description: Follow the steps below to set up the recommended Custom columns in Google Ads.
---

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# How to set up custom columns in Google Ads

## Follow the steps below to set up the recommended custom columns in Google Ads.

---

[Step 1: How to get started](https://knowledge.profitmetrics.io/custom-columns-in-google-ads#step1)<https://knowledge.profitmetrics.io/custom-columns-in-google-ads#step2>

[Step 2: Setup Conversion Booster columns](https://knowledge.profitmetrics.io/custom-columns-in-google-ads#CBv2)

[Step 3: Conversion Booster additional columns](https://knowledge.profitmetrics.io/custom-columns-in-google-ads#CBV2Additional)

[Step 4: Conversion Booster experimental columns](https://knowledge.profitmetrics.io/custom-columns-in-google-ads#CBV2Experimental)

---

Google Ads allows you to monitor the performance of campaigns with data from secondary conversion actions. 

During the first stages of data collection after implementing ProfitMetrics, this is an excellent method to learn your setup from a gross profit and POAS point of view.

Please note that the formulas below apply to the new Conversion Booster V2.

While we are gradually migrating all customers to this new version, your account may still be using the previous Conversion Booster naming convention.

If the formulas below are not working for you, simply add 'Conversion' (without quotes) before 'Booster' in the conversion action name.

For example:

All\_conversions.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - **Conversion** Booster")

### Step 1: How to get started

1. Log in to [https://ads.google.com](https://ads.google.com) and make sure you are in the correct account.
2. Go to **Campaigns \> Columns \> Modify columns**![Custom Column](https://knowledge.profitmetrics.io/hs-fs/hubfs/Custom%20Column.png?width=670&height=493&name=Custom%20Column.png)
3. Click  **"+ Custom Column"**
4. Create the following custom columns

#### **PM Conversions**

**Data Format:** Number

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - Booster")

#### **PM Revenue**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - Browser", "PM Revenue - Booster")

#### **PM ROAS**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - Browser", "PM Revenue - Booster") / Cost

#### **PM Gross Profit**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - Booster")

#### **PM Gross Profit After Ad Spend**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - Booster") - Cost

#### **PM POAS**

**Data Format:** Number

**Formula (Text):** 

All\_conversion\_value.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - Booster") / Cost

#### **PM Gross Profit Margin**

**Data Format**: Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Browser", "PM Gross Profit - Booster") / All\_conversion\_value.conversion\_action("PM Revenue - Browser", "PM Revenue - Booster")

 

### Conversion Booster Additional Columns

#### **PM Conversions server-side only**

**Data Format:** Number

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - All customers")

#### **PM Revenue server-side only**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - All customers")

#### **PM ROAS server-side only**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - All customers") / Cost

#### **PM Gross Profit server-side only**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - All customers")

#### **PM Gross Profit after ad spend server-side only**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - All customers") - Cost

#### **PM POAS server-side only**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - All customers") / Cost

#### **PM Gross Profit margin server-side only**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - All customers") / All\_conversion\_value.conversion\_action("PM Revenue - All customers")

### New customers

 

#### **PM Conversions new customers**

**Data Format:** Number

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - New customers")

#### **PM Revenue new customers**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - New customers")

#### **PM ROAS new customers**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - New customers") / Cost

#### **PM Gross Profit new customers**

#### **Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - New customers")

#### **PM Gross Profit after ad spend new customers**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - New customers") - Cost

#### **PM POAS new customers**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - New customers") / Cost

#### **PM Gross Profit margin new customers**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - New customers") / All\_conversion\_value.conversion\_action("PM Revenue - New customers")

 

### Returning customers

 

#### **PM Conversions returning customers**

**Data Format:** Number

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - Returning customers")

#### **PM Revenue returning customers**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - Returning customers")

#### **PM ROAS returning customers**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - Returning customers") / Cost

#### **PM Gross Profit returning customers**

#### **Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Returning customers")

#### **PM Gross Profit after ad spend returning customers**

**Data Format:** Money

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Returning customers") - Cost

#### **PM POAS returning customers**

**Data Format:** Number

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Returning customers") / Cost

#### **PM Gross Profit margin returning customers**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Returning customers") / All\_conversion\_value.conversion\_action("PM Revenue - Returning customers")

 

 

### Conversion Booster experimental columns

#### **New customer proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - New customers") / All\_conversions.conversion\_action("PM Gross Profit - All customers")

 

#### **Returning customer proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversions.conversion\_action("PM Gross Profit - Returning customers") / All\_conversions.conversion\_action("PM Gross Profit - All customers")

 

#### **New customer revenue proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - New customers") / All\_conversion\_value.conversion\_action("PM Revenue - All customers")

 

#### **Returning customer revenue proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Revenue - Returning customers") / All\_conversion\_value.conversion\_action("PM Revenue - All customers")

#### **New customer gross profit proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - New customers") / All\_conversion\_value.conversion\_action("PM Gross Profit - All customers")

 

#### **Returning customer gross profit proportion**

**Data Format:** Percentage (%)

**Formula (Text):**

All\_conversion\_value.conversion\_action("PM Gross Profit - Returning customers") / All\_conversion\_value.conversion\_action("PM Gross Profit - All customers")

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