How to use ProfitMetrics conversion actions in Google Ads for monitoring campaign performance via custom columns
Google Ads allows you to monitor the performance of campaigns with data from secondary conversion actions.
During the first stages of data collection after implementing ProfitMetrics, this is an excellent method to learn your setup from a gross profit and POAS point of view.
How to get started
1. Go to Campaigns > Columns > Modify columns
2. Click "+ Custom Column"
3. Create the following custom columns
PM Conversions
Data Format: Number
Formula (Text):
All_conversions.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster")
PM Revenue
Data Format: Money
Formula (Text):
All_conversion_value.conversion_action("PM Revenue - Browser", "PM Revenue - Conversion Booster")
PM ROAS
Data Format: Percentage (%)
Formula (Text):
All_conversion_value.conversion_action("PM Revenue - Browser", "PM Revenue - Conversion Booster") / Cost
PM Gross Profit
Data Format: Money
Formula (Text):
All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster")
PM Gross Profit After Ad Spend
Data Format: Money
Formula (Text):
All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") - Cost
PM POAS
Data Format: Number
Formula (Text):
All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") / Cost
PM Gross Profit Margin
Data Format: Percentage (%)
Formula (Text):
All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster")/All_conversion_value.conversion_action("PM Revenue - Browser", "PM Revenue - Conversion Booster")