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Configuring Conversions For Google Ads In Dashboard For Marketing Channels

1.Click the configure icon for the dashboard.
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 1
 
2.Make sure the section for marketing channels is included and click save.
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 2
 
 
3.Choose the Google Ads tab.
 Configuring conversions for Google Ads in  dashboard for marketing channels - Step 4
4.Click "Configure conversions"
 Configuring conversions for Google Ads in  dashboard for marketing channels - Step 5
5.Click the pencil icon to choose the conversion actions
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 6
 
 
6.For profit conversions, choose the conversion action that contains a profit. If you use the conversion booster, choose both the conversion actions "PM Gross Profit Browser" and "PM Gross Profit Conversion Booster".
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 8
 
 
7.Click the pencil
 Configuring conversions for Google Ads in  dashboard for marketing channels - Step 11
8.For revenue conversions, please choose the website tag (PM Revenue Browser). If you're using the Conversion Booster, it will also be as the second conversion action (PM Revenue Conversion Booster). If you are using another conversion action that is not created by Profit Metrics as the revenue, please choose that one. You only have to choose one, but if you're using the Conversion Booster, please choose both two.
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 12 
 
9.Please choose the conversion action for the CPA that you're using for bidding.
  • Choose one for revenue if you're optimizing for revenue

  • Choose one that is holding the profit value if you optimize for profit

Remember if you use the conversion booster for tracking, please choose both PM browser and PM conversion booster with either profit or revenue so you get all of the conversions in. This will tell you the price per conversion that you are optimizing for

Configuring conversions for Google Ads in  dashboard for marketing channels - Step 17
 
10.Click "Apply"
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 21
 
11.Click "Confirm"
 
Configuring conversions for Google Ads in  dashboard for marketing channels - Step 22